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Marketing smart watches by pretending they are something else
Tag Heuer took on quite a challenge with the new Connected smart watch, but at no point did the company stray from a marketing strategy which has been present in the watch industry for decades. When it comes to watch… Read More ›
Tag Heuer Connected Watch
I admit to not being a fan of modern Tag Heuer watches, 80% marketing and 20% watch if you ask me, but I am interested in what the company is trying to do with the Connected Watch. The premise of… Read More ›
It’s hard to complete with iPhone familiarity
Look at the image above. It is a screenshot of iPlanner from 2012 when I first started using the app to note down my wife’s shifts, annual leave and other important events that needed to be referred to from time… Read More ›
Chronos: turn your watch into a smart watch
“Chronos discreetly attaches to the back of your watch to bring fitness tracking, curated notifications and more to your favorite timepieces.” I want a Chronos.
#ForceForDaniel
“On 1 September, Daniel Fleetwood, an avid Star Wars fan, was given two months to live after surgery and chemotherapy treatment failed to stop the cancer cells spreading to his lungs. The 32-year-old mental health counsellor started the hashtag “Force… Read More ›
The Bulova Moonwatch Re-Edition
“On October 1st of this year, we were thrilled to break the news that the one and only privately held lunar-worn chronograph would be coming up for sale. This was big news because as we told you then, all of… Read More ›
Instant messaging was more dangerous in the 1800’s
Nice post by Sean Rose.
Android anti-virus apps
“We’re not saying that Android’s built-in security protections are good enough. Android devices need to receive regular security updates for their operating systems. But an antivirus app doesn’t provide any real extra security. Your Android device already has more powerful… Read More ›
iPhones are so easy to set up
If you have set up a new iPhone recently, the above will look familiar. Excellent creation by Luke Wroblewski.
McGST 