But a careful read of Tim Cook’s letter to shareholders suggests the opposite. Instead, Cook seems poised to double down on boring services, like the kind that have helped Microsoft and Amazon. Once iPhones reach market saturation, Apple is far… Read More ›
Articles
Avoiding tech?
I may have read this completely wrong, but two recent stories made my ears prick up. The first was the rise in paper book sales which follows on a continuing trend where paper is gaining a bigger share of the… Read More ›
Is the Oris Divers Sixty Five perfect?
Probably. Well, it seems to be perfect for me or as perfect as any watch can get. Perfection is an unachievable aim and one that we would likely not want to attain even if we could. The opposite sex, or… Read More ›
The journey continues…
I think the slow decline contributed to me not noticing the effects as quickly or taking it as seriously from the start, but zoom out and I can see the downslide as clearly as my original progress — physical change… Read More ›
How This All Happened
If you fell asleep in 1945 and woke up in 2018 you would not recognize the world around you. The amount of growth that took place during that period is virtually unprecedented. If you learned that there have been no… Read More ›
Going smart feels dumb (moving to the Apple Watch series 4)
I have been wearing a series 4 Apple Watch for the past two months and I have not worn a mechanical timepiece since. It feels wrong, I feel like a fraud and the overwhelming sense that I am giving something… Read More ›
How far can Apple go?
Rumblings are surfacing about Apple’s recent pricing strategy and I can understand why this is so. An iPhone for £1,000 and up, an iPad for £1,800 and up, and the cheapest Mac starting at above £1,000 feel high to me… Read More ›
shape detection
While Steve Jobs was right that HAVING to use a stylus on a phone-sized device was terrible, it’s probably not great that it took 5 years into the life of the iPad to introduce a precision stylus, the Apple Pencil…… Read More ›
Conflicted about retail
I spent some time in Waterstones today with my wife. It’s a beautifully presented shop and the experience is always welcoming, friendly and educational if you have a question. We spotted two books that would make good Christmas presents and… Read More ›
Apple only accepts complaints by ‘letter’ (update: and by email?)
20th November: I should update this article following a call from Apple Executive Relations today. Apparently you can ask for a complaint to be logged without sending a letter, which I sent this morning as it happens, and the lady… Read More ›
McGST 