Marketing summary: The fascinating execution of stop2go, like on the original clock, features the famous red second hand that turns full circle in 58 seconds and then waits at 12 o’clock for the black minute hand to move on, before… Read More ›
Articles
90% of the music I listen to was released in the past 2 years
I have been using Apple Music for some time now and, despite some initial reservations, it has reached the point where not using a streaming service feels alien to me. Almost every song I listen to has been created in… Read More ›
The Watch Chosen By The CIA
If you know something about aircraft, you probably recognize this one immediately – only you might think it’s the very closely related plane made for the Air Force, the famous SR-71 Blackbird. This, however, isn’t the SR-71, but the Lockheed… Read More ›
How the television transformed our homes
The postwar boom made TV ubiquitous: In 1950, 3,880,000 households in America had a TV—about 9 percent of the total population. By 1960, 90 percent of all households had at least one. This was the golden age of appliance marketing… Read More ›
The Man with the Golden Airline Ticket
For several years, the revenues department at American had been monitoring my father and other AAirpass holders to see how much their golden tickets were costing the airline in lost revenue. After 20 years it seems, they’d decided the pass… Read More ›
The Terrible Anxiety of Location Sharing Apps
The blip is in Google Maps, which offers the ability to share your location with others. My girlfriend and I had been living together for about a year when she granted me indefinite access to her whereabouts. It seemed harmless,… Read More ›
Think again about size
I have always worn watches of 40mm or more and at times have gone much higher. I’m not sure why, but I am not a small person and so I presumed that this was the way to go. I currently… Read More ›
Has Rolex gone too far?
I visited a couple of authorised Rolex dealers today to check on the situation regarding a white dial Oyster Perpetual 39. The end result was expected, but still disappointing. Having just visited a Watchfinder store where I spotted a GMT… Read More ›
History of the Swatch Watch
The answer was in the design. The Swatch name came from a contraction of two words: secondary watch. The idea was that a watch could be analogous to a necktie or other fashion accessory. No one owned just one tie,… Read More ›
Will the Apple Watch outsell the entire Swiss watch industry next year?
It might be an accurate assessment. The research firm Strategy Analytics has calculated that 22.5 million Apple Watches were shipped in 2018, while the Federation of the Swiss Watch Industry said the industry exported 23.7 million watches in the same… Read More ›
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