Design

BMW’s new flat logo

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy aesthetic of a super flat ultra-minimalist style,… Read More ›

The Pen Fan

Created as a cross between a Pantone shade card and a stationery set, the Pen Fan fits 8 different flat-head sketch pens in a small, easy-to-carry set. The flat pens are connected to each other, forming a neat Japanese-fan style… Read More ›

Jony Ive’s Mistakes

Yet what’s almost universally overlooked in the paeans to Ive’s design legacy is that the fabulous iMac design also included one of his worst mistakes: the “hockey puck” mouse, whose round shape was so unfriendly to the human hand that… Read More ›