Apple

Is Apple bad at design?

Since that release, the company has strayed further and further from a clear sense of purpose in its design, and drifted into a kind of mid-life malaise in which nothing seems to feel, work, or look quite the way it… Read More ›

Lessons

What is and remains so brilliant about the iPhone specifically and Apple’s business broadly is how everything is aligned around Apple being the Apple Jobs envisioned: a company that shows its “appreciation to the rest of humanity [by making] something… Read More ›