Google Maps is ruining your neighbourhood

Since 2008 – when the Google Maps mobile app first launched – traffic has increased, with the number of vehicles on UK streets rising from 34 million to nearly 39 million at the end of 2019.

However, traffic on the UK’s motorways and ‘A’ roads – major roads intended to provide large-scale transport links within or between areas – has stayed relatively flat… More here.

I suspect this criticism could be thrown at TomTom, Waze, Apple Maps and many other navigation platforms, but it is ultimately a race to the bottom. At some point there needs to be more intelligence built in which sends certain percentages of people through each route, but then you may have to pay for ‘quicker routing’ and I suspect that the only solution is to reduce the amount of traffic. Good luck with that…,

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