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The watch industry summed up in 1 minute

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This is a clever and funny advert which ironically sums up the majority of watch marketing.

The advert below, however, is unusual because it is actually quite clever and makes a lot of sense- the punchline is brilliant and a smart dig at smartwatches.

The IWC Perpetual Calendar, invented by legendary watchmaker Kurt Klaus is one of the most intricate and intelligently designed movements in watchmaking. A watch full of complications with an uncomplicated user experience. So smart in fact, it can be operated by a single crown. But, the ever curious Mr. Klaus is always open to discovering something new. Join him as he takes a dive into the modern tech world to find out what makes a smartwatch a really smart watch?

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