Well, not anymore. Starting now, Mattel is re-imagining the all-American guy. He may not be as inspiring as an imaginary female solo homeowner or the first imaginary female president, but that doesn’t mean he can’t have a rich imaginary inner life. The decision to give him some depth marks a new chapter for men, and dolls who are men. From this day forward, Ken doesn’t always have to look like the most basic frat bro ever to get a B- in econ. He can be complicated, mysterious—maybe even vegan. No more Mr. Nice Ken. (Actually, he’ll still be very, very nice. “We want to make sure Ken reflects a friendly view of the world,” says Shore.) More at GQ.
More toys and a sensible decision to bring him up to date.