“We clearly missed the mobile phone, there’s no question,” Nadella said. “Our goal now is to make sure we grow new categories.”
Chief among those new categories are augmented and virtual reality, both of which the CEO says he sees as big opportunities for future growth.
Still, Microsoft isn’t completely out of the phone business yet — Windows Phone accounts for less than 1 percent of the smartphone market worldwide — and Nadella said that he sees Microsoft’s role as one where the company can provide niche value. He referenced the company’s Continuum feature, which allows phones with Windows 10 to act as a PC when connected to a display… More at Mashable.
Clearly. As it stands Microsoft is doing well and there is no doubt that Satya is a breath of fresh air, but I do wonder if the mobile market is just too big to not have a good hardware presence. Then again, Microsoft is a software company at heart whereas the likes of Apple are Samsung are hardware companies.
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