Under $1 per GB

The storage capacities of iPhones aren’t a side effect, they are a choice. I cannot begin to imagine the amount of discussion, research and thought that Apple has put into the capacities of their headline product. I’m sure bumping up the base model to 32GB would cost the company more and so by holding the line at 16GB for another year they will increase their profits. This near term benefit will surely help their balance sheet in their next earnings call but comes at the cost of the day-to-day experience of some of their customers.

In the end Apple has decided to continue offering a product that will almost inevitably fail their customer at some point, and potentially fail them at a moment of deep personal importance. That makes me sad, and as someone who makes my living riding their coattails, worried about the long term effects of this short term thinking. Maybe it is just sentimentality but those aren’t the priorities that I think Apple stands for.

More at _DavidSmith. I read another piece which estimated that the cost per GB of storage to Apple was $0.55 on 2013 and thus it is likely much lower now. It seems crazy to not have 32GB as the baseline when it would only cost a few dollars more. We know that there are some other supply issues, but ultimately this could produce a bad experience for many customers and it seems that Apple is not worried about that at all because it continues down the same path. All very odd.

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